And although compensating team members with the company`s participation is a possible solution, it is still not without its share of subtleties. Fortunately, we have developed here, at the Founders` Institute, a comprehensive guide that lays the foundations for the remuneration of your co-founders and collaborators, without money. How do the co-founders think of a fair and egalitarian split of shares? For many co-founders, the allocation of equity in the early stages of startup development is never a topic of conversation. Between growing the business, finding financing, hiring and more, equity is the last thing the co-founders want to think about. However, the best-performing technology co-founders agree from the start on the fraction of the shares. Startup creators and entrepreneurs are often challenged by their budgets – it can be difficult to keep important team members or co-founders, while ensuring that there is enough growth capital. Companies or start-ups in pre-income or critical growth phases can often have difficulty retaining large employees while maintaining a rigorous budget. The next step? Decide who exactly you want to equity to and go from there. The driving force behind these clashes, says Matt, is the interpersonal conflicts that arise from questions of fairness.
And when people in the startup world talk about “equity,” they usually talk about how their start-up capital is distributed. A sweat equity agreement allows companies to provide employee or contracting shares to a company rather than dollars for their work. As part of a sweat equity agreement, a contractor or employee enters into a contract with a company that provides equity in return for services provided to the company. Logically, the extent to which each co-founder contributed to the company in its initial phase should indicate how equity is allocated. Whoever proposed the main promise of the company usually receives the largest share of participation. For example, one of the co-founders of Instagram got a 40% stake because his technological innovation was the basis of a company that was later integrated into Instagram.