Company sites are also referred to as corporate sites or entities, a site owned and operated by the brand entity, unlike a franchisee. The failure rate of new businesses is high. About 20% of startups don`t survive the first year. About 50% last until the fifth year, while only 30% are still in business after 10 years. To achieve your dream, you expect to work long and hard hours, without expert assistance or training. If you leave alone with little or no experience, the bridge will be stacked against you. If that sounds too heavy, frankness may be a wiser choice. Franchise Disclosure Document (FDD): A standardized document that is required in the United States for all companies that offer a franchise.